UEFA EURO 2024 unveiled in Berlin
The brand identity for UEFA EURO 2024 has been unveiled at a special event held at the Olympiastadion in Berlin.
The tournament will be held in Germany from June 14 to July 14, 2024, and the branding was revealed to the world at a ceremony attended by UEFA President Aleksander Čeferin and other dignitaries.
The branding is inspired by the colors of the German flag, with black, red and gold used throughout. The logo features a stylized version of the German eagle, with the tournament name and dates written below. The eagle is also used as a motif throughout the branding, appearing on everything from tickets to merchandise.
UEFA said that the branding was designed to reflect the "modern and innovative" nature of the tournament. "We wanted to create a brand that was both recognizable and unique, and we believe that we have achieved that with this design," said Čeferin.
The unveiling of the branding is a major milestone in the preparations for UEFA EURO 2024. With less than 1,000 days to go until the tournament kicks off, the branding will now be used to promote the event and build excitement among fans.
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